Book Review

The Long Tail
Chris Anderson

This book is on the future of marketing using the internet, how the tail on the bell curve is extended out and the head flattened (see diagram). The invention of internet brings marvellous benefits and changes to the behaviour of the population. People can now have endless choice for a product due to zero inventory costs as compared to bricks-and-mortar stores where shelf space is money. Also, word of mouth spreads faster through the medium as it can be seen by the world (think blogs, subject specific forums).



This is useful for people studying consumer behaviour on the micro level, how demand shift from hits to niches. Really useful book but don't really appeal to me. Don't really like the style of writing as I don't see the proper flow of content and it gets repetitve.

Only for people in the area of IT, marketing.