The Power of Information

I had been in this business of selling watches for a year and I really feel this business has come a long way... From making losses and feeling lost to record breaking sales and more innovation.

Kiat Haw started out on this alone with mediocre sales, but he was able to generate a tiny profit and pocket all of it himself. It was really kind of him to share this profitable idea with me, with the mind of utilising me (I knew it) but he agreed to share the profit with me. Seriously speaking, I was asked to do a business where the framework is already in place and the procedure all mapped out. My only job is to pack, post out and keep track of the accounts (it was really easy initially).

This whole idea started out as an aim to earn some pocket money and and push ourselves to think of even bigger money making ideas. There were many times where we felt like giving up and move on to selling some other things but we forced ourselves to innovate, to value-add on the simple product that we have. Indeed, we came out with something for the buyer but never got to use it as sales picked up again... Our aim was 3 a month and now we are moving towards double the sales.

Through this business, I learnt how internet selling works and the power of a sales copy. A sales copy is the words you write that sell. I learnt that the easiest way to get an idea across is to by words is to write as if you are talking to the person. It's very true. People who use bombastic words don't impress me. In secondary school our english teacher always asked us to KISS (Keep It Simple, Stupid) and the best way of communication is not showing the person how good in english you are, it's how effective you relate to them.

From auctions to fixed pricing, from a useless accounting system to a reliable monthly cashflow statement, from a big parcel to a small box that costs half as much, and just today, we found the answer to the biggest question mark, adding value. We have really come a long way...


My source of income. Photoshopping courtesy of Shuqi.

To see the best sales copy in the world, come to my profile and click on the listing on the bottom left.